Hermes Puts in a New Designer in its Expensive Saddle

The latest news reports  that Jean Paul Gaultier, creative director at Hermes for the past seven years, has been replaced with Christophe Lemaire.  Lemaire is best known for his work at Lacoste for the past 8 years as creative director.   It seems that even though magazine editors and photographers have loved the avant garde looks from Hermes’ pret-a-porter line, the company hasn’t been selling them very well at the retail level.  While we all love the ‘enfant terrible’, I think it’s a great move to bring some wearability into the storefronts — especially at the extremely high price points.  Lemaire’s first collection will debut in March 2011 — let’s see what he’s got to offer!  As for JP, well, I’m sure he’ll get by just designing for his own line for now.

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